Most recently Alec choreographed the huge launch of the world's first pop up store for Huda Beauty. The top secret event in London's Covent Garden involved 12 dancers, 2 speciality robotic dancers, a beat boxer and Huda (the "Queen of Beauty") surprised fans by dancing in the performance!
His most notable choreographic credits include:
Vic and Bob's Big Night Out BBC Television
Kylie Minogue's Love At First Sight Video and TV performances
Mentos UP2U commercial
The Nutcracker for Crown Casino
Cliveden House Motown
West Side Story for SLYT
Alec is UK-born, Australian-raised and trained at Bird College. His illustrious career as a performer has seen him be one of the industry's most sought-after dancers for the last 20 years.
Alec is most recognised as being Kylie Minogue's dance partner in her video for Can't Get You Out Of My Head. The success of the song and the album (Fever) saw Alec perform all around the world with her and developed a working relationship that lasted almost 2 years.
Whilst working for Kylie, he was given the opportunity for his first choreographic job. Along with Rafael Bonachela (the now inimitable artistic director of Sydney Dance Company) they choreographed "Love At First Sight" (Directed by Johan Renck)
The success of this song led to numerous TV show appearances in the USA including the Jay Leno Show, which Alec also choreographed.
Throughout his performing career he has performed at the most prestigious venues and worked with the world's best including Dame Shirley Bassey, Tom Jones, Darcey Bussell, Spice Girls, Christina Aguilera, Annie Lennox, Scissor Sisters, Jamiroquai, Take That and Lorna Luft. He has worked on films such as Phantom Of The Opera, Beyond The Sea, Gullivers Travels, West-End shows including Saturday Night Fever, West Side Story, Guys and Dolls, Notre Dame de Paris, Tap Dogs and TV shows such as Brit Awards, Olympics 2012 Closing Ceremony, MTV Awards, Royal Variety, Top Of The Pops.
Now working as a choreographer he has already worked with some of the biggest names and companies in TV, Stage and Events.
For Kylie Minogue, he choreographed Never Too Late/Cybertronica for her Fever world tour.
For international design icon Cho Cheng, he worked with supermodel Micha Hart on the fashion film "The Art Of Je Ne Sais Quoi". The film was selected for the ASVOFF Festival in Paris at the Centre Pompidou and was also selected for the BAFTA qualifying Aesthetica Short Film Festival.
For MENTOS he staged and choreographed the Superhero UP2U commercial.
This year Alec was asked to choreograph for MAD Trust's MAD Drag Night which raised an incredible amount of money for the charity.
He has choreographed large scale events for VIP clients using top West-End performers and artists from around the world at venues in India, Switzerland, UK, Monaco & Tunisia including Cliveden House, Crown Casinos, Hotel de Paris, Hackney Empire and Le Grand Bellevue.
With all his knowledge, expertise and creativity Alec has developed his own unique style and is very adaptable in the way he choreographs. Whether it be a more traditional musical theatre piece to an avant grade pop video, a large scale corporate event or a bespoke private party.